About the episode
Kevin is joined by the founders of the Particle Collection, a new way to own, collect, and experience fine art masterpieces through NFTs. Here, they discuss how Particle aims to acquire and tokenize the world’s greatest masterpieces via a particalization process that divides ownership of each work into 10,000 unique NFTs. Its first piece: Banksy’s 2005 “Love is in the Air.”
About our guest

Particle Collection
Particle is the new way to own, collect, and experience fine art masterpieces through NFTs without being a billionaire. It allows fractionalized ownership so blue collar collectors have access to blue chip world treasures like Banksy’s “Love Is in the Air.”
Topics covered
LINKS
- Participate in the Particle Community: Twitter | Discord | Facebook
- Connect with the Particle Collection founders: Shingo Lavine | Philip Eytan | Harold Eytan | Loïc Gouzer | Adam Lavine
- Own, Collect, and Experience Art Masterpieces Through the Blockchain and NFTs | Particle Collection
- Cutting a Banksy Into 10,000 (Digital) Pieces | The New York Times
- ConstitutionDAO
- People-Powered Blockchain Platform & Universal Wallet | Ethos
- Trade 70+ Crypto Assets and Earn up to 12% Rewards | Voyager
- We Enable Entrepreneurship | Rocket Internet SE
- Auctions & Private Sales | Christie’s
- Have We Had an Orange Marilyn Moment? | Art Market Monitor
- Museum of Contemporary Art, Chicago
- Computer History Museum
- Windows 1.0 | Microsoft Wiki | Fandom
- Blockchain: What You Need to Know | Investopedia
- How to Display Your NFT Collection | Kapwing
- Miami Beach | Art Basel
- Institute of Contemporary Art, Miami
- The Museum of Modern Art (MoMA), New York City
- The Metropolitan Museum of Art, New York City
- Blazingly Fast, Low Cost, & Eco-Friendly | Avalanche
- Banksy’s Iconic “Love is in the Air” to Be Exhibited at Pop-Up Event in New York to Promote Sale of Particle NFTs | Business Wire
- A Crypto Wallet & Gateway to Blockchain Apps | MetaMask
- ERC-721
- A Blockchain Designed to Evolve | Tezos
- What Hic et Nunc’s Resurrection Says About Decentralized Infrastructure | CoinDesk
- What is the Contract Chain (C-Chain)? | Avalanche Support
- Here Are the 10 Most Expensive Works of Art Sold at Auction in 2021—and Why They Fetched the Prices They Did | Artnet News
- Hodinkee
- Black Lotus | MTG Wiki
- Geneva Free Port: The World’s Most Secretive Art Warehouse | The Collector
SHOW NOTES
- What is Particle Collection, and how is it trying to make art accessible to everyone who wants to collect it? [00:52]
- The Particle founders introduce themselves and explain how they became involved in the project. [04:58]
- What was the genesis idea behind Particle, and what problems was it trying to solve? [07:53]
- How blockchain technology and NFTs make Particle’s mission possible for the first time in history. [13:52]
- What is the particalization process and how does it work to democratize art collection without physically destroying works of art? What are the privileges of owning a fractionalized NFT, and how is this ownership protected by Particle? [16:20]
- What will displaying one of these NFTs look like? [19:34]
- What happens to the original piece? Do the NFT owners have a say in how and where it’s displayed? [24:30]
- Would it ever be possible for Particle NFT owners to band together and take over physical ownership of a piece? What about a rogue element from within Particle itself? [25:31]
- Will Particle’s works have a permanent home where they can be visited in person when they’re not on tour? [27:23]
- As Particle is a non-profit, how do its founders foresee wrangling finances for building and housing the collection and touring its works? [29:21]
- What is Particle’s take when its NFTs are resold? [31:34]
- What Particle hopes to achieve with pop-up exhibitions of “Love is in the Air.” [32:54]
- Where will Particle NFT holders and prospective buyers be able to trade them? [33:45]
- Will more desirable fractions of a piece be sold initially at a higher premium? [34:46]
- Why did the Particle founders choose to operate on the Avalanche blockchain? [37:27]
- How accessible will Particle be to the crypto novice? [39:26]
- Are there processes in place to preserve liquidity if Particle were to go down like Hic et Nunc did late last year? [42:48]
- When does Particle go live, and how can someone participate? [44:58]
- How is the introductory price point of Particle NFTs calculated? [47:03]
- Community: the edge that Particle has over most traditional art collection platforms. [48:10]
- Why Kevin is excited about the accessibility this project will offer the non-insider crowd, and why wealthy serial collectors buy art in the first place. [53:35]
- WHO IS BANKSY? [55:34]
- Is Particle getting any blowback from the traditional art world? Why does former Christie’s insider Loïc think the competition it offers will actually be welcomed? [1:00:16]
- Thoughts on navigating current and future investment regulations. [1:02:44]
- What’s the next piece Particle hopes to acquire? [1:07:22]
- Parting thoughts. [1:08:38]
PEOPLE MENTIONED
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